One has NPR and the WSJ building special iPad versions of their websites without Flash (remember this was one of Steve Jobs requests last month when he visited the Journal?) The sites will be basically the same but the Flash bits will be replaced largely by HTML5 elements.
Some of you might be thinking: Why not just build websites without Flash? Why keep the Flash versions around at all?
The biggest issue is Internet Explorer.
Internet Explorer still accounts for close to 60% of all Web browsing and it can't properly render HTML5. Interestingly, Internet Explorer 9 was previewed today and it apparently is going to be able to do HTML5. But the IE crowd aren't the "quick-to-update" types. In fact, 21% of Web users (Net Applications latest study) use 2001's IE6. (2001 called and wants their browser…)
It will be along time before Apple's iProducts reach 20% of Web users — if at all — though, as an advertiser, would you rather reach the 20% of people who haven't updated their browser in 10 years or the ones that are on the best equipment out there (iProducts)?
So, if you want to build video or interaction into a site, you basically have three choices:
1. Build an HTML5 version that will work on Apple's gadgets and Macs (<10%>95% of browsers use Flash. Even on Macs with ClicktoFlash, you can still view things like Hulu if you so choose.
3. Build two versions of the site. One for the 95% who don't mind using Flash. Another for the influential 5% that use Apple's iProducts.
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